We help companies to find new ways and means of finding and reaching key target audiences by combining best practices in PR and marketing.
Marketing or PR? PR or marketing? The answer is a combination of the two. We refer to this approach as Marketing PR. Marketing PR is focused on cost-effectiveness, the element of surprise and a clear commercial objective.
Marketing PR is a combination of the best practices in PR and marketing, using both earned channels and the company’s own channels. Marketing PR methods range from viral campaigns to word-of-mouth marketing, stakeholder events to product placement. Have you ever wondered why a certain topic became a phenomenon “out of nowhere”? The answer may well be effectively planned and implemented Marketing PR.