We help companies to build their brand in the eyes of consumers.
Before making a purchasing decision, consumers increasingly look for information about the product or service in question. They often focus on what has been said about the product or service online and across various media and what the dominant user experiences and opinions have been. Many consumers also look for information on product safety and the supply chain.
A key aspect of consumer communications is identifying the channels that best reach the target audiences. We create topics of conversation in various media and among the target audience, build brand awareness and a positive image, and promote higher sales.
Our solutions for consumer communications focus on the channels and methods that are best suited to the communication campaign for the product or service in question. We prepare press releases, make use of social media, arrange press conferences, create and manage relations with media representatives and bloggers and engage consumers online.